I could have sworn someone at Lexus had made a huge mistake.
The Japanese automaker invited me to Hawaii of all places to experience the company’s new flagship sports car, the LC500. In the days leading up to the event I was fortunate enough to tour around the Big Island in a rental car… although I found that Hawaii can be a difficult place to drive. After all, when you want to stop every 50 feet to take a photo it’s hard to really get into a driving groove. Between the paradisiacal beaches, the lava-spewing volcanoes, and the straight-out-of-Jurassic Park jungles, it’s nearly impossible to keep one’s eyes on the road.
So it was with skepticism on my behalf that I was given an LC500 by the Lexus team and told to drive the belt road around the island to see what the new offering could do. Only hours later, as I rolled back into the Four Seasons Hualalai parking lot to return the car, did I realize that I hadn’t noticed any of the scenery that had so enthralled me days earlier. The driving experience provided by the Lexus had completely monopolized my attention and in doing so, had laid a claim to finally being able to compete with, and possibly defeat, their longtime nemeses from Germany: Mercedes-Benz, BMW and Audi.
4. Actually Going from Concept to Production
One of the most frustrating aspects of the automotive industry has long been the creation and presentation of concept cars by the world’s automakers. For years, automotive fans have been teased by extravagant and out-of-the-box automotive creations at auto shows and press launches, only to be informed that these ideas will never reach production. Meanwhile, boring and bland models seem guaranteed to arrive in dealerships, contributing to the morass of uninspired mass-market vehicles.
When the LF-LC was introduced a few years back, it seemed like a no-brainer to bring to market, but intrigued gearheads assumed that would be the last they saw of the design. So it was a pleasant surprise when Lexus announced they were going to actually produce a version of the LF-LC concept, eventually producing both the LC500 and the LC500h hybrid version. Also surprising was how similar the new car looked to the original concept, as most cars moving from concept to production experience drastic changes, often removing the very elements that are most appealing. The LC500 manages to maintain the lines from the LF-LC concept while incorporating certain design elements (like the tail lights) found in the current Lexus model range.
We really shouldn’t have to celebrate an auto company for actually producing a concept car, but considering how many Mercedes, BMW and Audi concepts have appeared at global auto shows to excite, only to disappoint when the project is cancelled, we should be excited by the willingness of Lexus to take a chance, and the ability of the Japanese automaker to follow through on such an ambitious project.
, Lamborghinis and McLarens seemingly cowered in fear from the $300k+ supercar (hypercar?) that sounded more like a Formula 1 racer than its road-going peers. Notoriously critical automotive journalist Jeremy Clarkson, of Top Gear and now The Grand Tour, claimed the LFA was the best car he’d ever driven and numerous other experts agreed. Lexus had not only defeated the Germans, but the Italian supercar maestros, with the LFA. For those of us who couldn’t afford one of these technological marvels, there was the hope that the engineering achievements of the car would make their way into the brand’s more affordable models; that one could eventually get the same seamless gear shifts or high-revving engine the LFA provided.
That never really happened. The LFA was a step (or three steps) too far ahead of the rest of Lexus’ models for any of the advancements to realistically trickle down to the more affordable options. That’s what is so exciting about the LC500 (and the introduction later this year of the other new flagship for Lexus, the LS500). Unlike the carbon fiber and super-high-revving engine of the LFA, the weight shifts and near-perfectly tuned engine of the LC500 can be reasonably expected to show up in the RC, GS and IS lines in the near future. The lessons learned from the LC500 will be beneficial to a wide range of potential Lexus drivers, not just those at the high-end of the price range.
If the Lexus engineers can also find a way to make their more affordable models feel lighter and more responsive as they did with the LC500, it will truly be time for the German powerhouses to worry because they will have surrendered the main advantage they’ve held over their Japanese competition. The LC500 is a triumph for Lexus, and it is a thrill to drive, but the real victory will be determined in coming years as Lexus tries create similar disruptions in other vehicle categories. If they succeed, they just might come to dominate both in the marketplace and on asphalt.